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Feeling stuck when it comes to creative marketing ideas? You’re not alone. Whether you’re a new agent or a seasoned pro, coming up with fresh, effective content can be challenging—especially in competitive markets like Florida.

Michele Bailey, an agent with Compass in Santa Rosa Beach, shares a simple 3-step process for building momentum and overcoming marketing paralysis:

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Step 1: Start Imperfectly

Your first attempt doesn’t have to be flawless. Perfectionism can hold you back, but progress comes from action. Share content even if it’s not perfect—authenticity and consistency matter more than polish. Your audience will value your effort.

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Step 2: Pay Attention to What Grabs You

Inspiration is everywhere—ads, packaging, social media posts, restaurant menus. If it catches your attention, take note. Consider how you can adapt that idea for your brand. Anything that stands out to you has potential to spark engagement with your audience.

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Step 3: Execute in Small Steps

Action is the antidote to fear and creative blocks. Whether your goal is growing your social presence, launching a newsletter, or building a personal brand, break it down into smaller tasks. Start somewhere—anywhere—and refine as you go.

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Remember: Feedback is part of the process. Each attempt helps you learn what works (and what doesn’t), so keep moving forward. Don’t wait for perfect—start with progress.

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Read the article featuring our own Michele Bailey right HERE