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If your home has been sitting on the market and you’re now staring down the final 45 days before the listing expires, it’s time to act. The good news? A well-timed and well-executed price adjustment can breathe new life into your listing, attract fresh interest, and help you avoid the reset-and-relist cycle.

Here are five strategic ways to make your price change count:

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1. Make a Bold Move to Create Urgency

Sometimes the best strategy is to make a sharp, attention-grabbing price reduction—especially if showings have been slow or offers nonexistent. Dropping the price by 3–5% (or more, depending on your local market) can pull your home into a new price bracket and catch the eyes of buyers who previously filtered it out.

Pro Tip: Position your new pricing just under a common search cutoff—e.g., drop from $765,000 to $749,000—so you show up in more filtered search results.

Use language like:

“Now priced to sell—final price before expiration!”
“Significant price improvement—motivated seller!”

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2. Reposition to a Psychological Sweet Spot

A subtle change in pricing can make a big impact. Adjusting your price to a psychologically appealing number—like $899,900 instead of $924,000—can make the property feel like a better value, even if the price change is relatively small.

These numbers stand out more and often convert better because they “look” like a deal in buyers’ minds.

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3. Reset the Momentum with a Temporary Delist

If the listing has gone stale, consider pulling it off the market briefly. Then, relaunch with fresh photography, updated copy, and a new price. While this won’t reset your DOM (Days on Market) on the MLS, it can create a renewed buzz on third-party portals and among buyer agents.

Pair this with a refreshed marketing strategy for maximum effect.

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4. Promote the Price Change Like a New Launch

A price change isn’t just a backend update—it’s a marketing opportunity.

Make sure you:

• Update the listing title and remarks to highlight the change
• Share the update on social media
• Notify your database and local agents directly
• Consider a new open house or virtual tour highlighting the “just reduced” price

The more you communicate the shift, the more likely it is to catch buyer attention again.

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5. Pair the Drop with Buyer Incentives

Sometimes a creative incentive can make your price change even more powerful.

Offer:

• A closing cost credit
• A rate buy-down to reduce monthly payments
• A credit toward home upgrades

For example:

“$10K price drop + $5K buyer credit—must close by [date]!”

This combination not only sweetens the deal but gives buyers a concrete reason to act now.

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Final Thoughts:

When a listing is nearing expiration, the key is to be proactive—not reactive. Whether it’s a bold move or a subtle tweak, a well-planned price change can re-energize buyer interest and lead to a successful sale without having to start from scratch.

If you’re in this situation and unsure which strategy fits your property best, feel free to reach out for a custom pricing analysis. Timing is everything—let’s make the final 45 days count.

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